Goals of telemarketers include:

• Providing the customer with information about a company's products or services in order to create interest in the brand
• Helping telesales teams identify and qualify potential sales leads
• Providing reliable and actionable data to support the telesales team to increase efficiency and productivity
• Pre-qualifying prospects to make the work of sales teams easier
• Generating repeat business by promoting new offers to customers
• Converting customer inquiries into sales opportunities
• Providing market research through outbound calling
• Surveying customer satisfaction